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DIGITAL PRINTING: CATALOGS

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Variable data boosts a catalogs' effectiveness

Using catalogs as a marketing channel is extremely effective and has been for many years. However, catalogs have gotten much more effective in the past two years through the use of variable data.

As a marketer, you probably use many of the tools available to you today. Multiple types of direct mail, emails, web pages, phone, trade shows — and good ol' in-person visits. As technology has progressed, many of these channels have worked well together. The cost to customize the user experience with email and personal landing pages is low. Now your direct mail can have the same individual user experience as the other channels. In fact, there are things that you can do with direct mail that you cannot do with those other channels.

Go ahead, think of the different ways you would like to target your customers and prospects; we can help you. If you need help coming up with proven methods, contact us to go through our BRIDGE process.